JOEY - The everyday backpack that gives your body a break.
JOEY is made to carry your life and offers ample pockets for organizing the small things in the most intuitive locations.
JOEY is ideal for those who appreciate utilitarian design delivered with style. The handful of pockets, make organizing your essentials effortless, and the three-dimensional suspension system can be adjusted to hold weight in balance.
While designing this masterpiece, we placed great importance on durability and only used water-repellent fabrics as well as multi-award winning components from Fidlock®, YKK®, Nifco®, and Duraflex®.
The perfect balance between ergonomics and accessibility. Tailored to your body, JOEY's impeccable weight distribution system married with a modern design, makes for today's leading urban backpack.
Conventional everyday backpacks are uncomfortable. The main reason for this is that they direct the weight away from your body. JOEY is different!
A full contact, super ergonomic back suspension system, fully directs the weight towards your hips and lays JOEY right against your back.
A contoured hip pad absorbs the weight and reduces horizontal movements when walking or running. Load lifter straps and stow away hip and sternum straps, provide maximum comfort.
Multi-directional airflow tunnels provide pleasant ventilation and keep your back dry at all times.
Anti Pickpocket Design.
Your valuables are safe. By teaming up with Fidlock®, a German fastener manufacturer, JOEY is the pick-pockets’ nightmare. Strong magnets make the Fidlock® fastener easy to close but the secure snap functionality ensures a continuously high locking force. Once you feel you'll understand the essence of strength and durability.
Another unique anti-theft benefit is that your passport has its own hidden pocket facing towards your back, which can be accessed without taking off JOEY – perfect while traveling, easy access, anti-theft.
EASY ACCESS ON THE GO
Don't worry about your valuables, they are safe! By teaming up with Fidlock®, a German fastener manufacturer, JOEY is the pick-pockets’ new nightmare. Strong magnets makes the Fidlock® fastener easy to close but the secure snap functionality ensures a continuously high locking force. You have to feel it to believe it!
Another cool thing? Your passport has its own hidden pocket facing towards your back, which can be accessed without taking off JOEY – perfect while traveling.
LOTS OF SPACE
We get it: you carry around a lot, from laptops to water bottles and you really stuff your backpack. What if you need additional space? Check this out!
There is lots of space. In fact, there is additional capacity of 15 liters so you are prepared for the unexpected. JOEY expands in a very unique way but always retains its balance. And its style.
JOEY is made to carry your life and offers ample pockets for organizing the small things in the most intuitive locations. Things you frequently take out throughout the day like your charger or sunglasses can be packed conveniently in the big pocket in the top lid.
By gently pulling down the top lid, the Fidlock® SNAP unfastens and you will first find a large, integrated laptop compartment.
With the super lightweight, stowable rain cover you are good to go in all wheathers. If it is not raining, it fits nicely into a separate pocket located outside at the bottom.
DISCOVER THE DETAILS
JOEY stands for uncompromising quality and visionary design. While designing this masterpiece, we placed great importance on durability and only used water-repellent fabrics as well as multi-award winning components from Fidlock®, YKK®, Nifco®, and Duraflex®. JOEY is a true premium everyday backpack. Let us convince you why:
- Weight: 1.2 kg (2.65 lbs)
- Volume: 25-40 l (1525.59-2440.95 cu in)
- Load capacity: up to 15kg (33.07 lbs)
- Dimensions: 51 H x 33 W x 20 D cm (20" H x 13" W x 7.75" D)
- Size: one size fits all, i.e. for heights 160-190 cm (5'3"-6'3")
- Color: black (The availability of red and blue follows the stretch goals, explained below)
- Top-loading opening with anti pick-pocket fastener (Fastener: Fidlock® SNAP screw)
- Separate, padded laptop compartment that does not reach all the way to the bottom (Capacity: 40 H x 27 W x 4 D cm (16" H x 10.75" W x 1.5" D), i.e. up to a 15 inch Macbook Pro, 2009 and later models)
- Side zipper access (Zippers: YKK® RC - TPU coated or WR treatment)
- One-handed access to side pockets to stow your smart phone, wallet, or keys.
- One-handed access to full length side mesh pockets that can carry larger things such as a water bottle. (Fabric: power mesh)
- Internal organizer panel (Fabric: polyester ["peach" finish] lining / Color: blue)
- Hidden passport pocket (Zippers: YKK® WR treatment)
- Extendable top lid for additional capacity
- Durable shell (Fabric: PU-coated, water-resistant woven polyester / 3mm open cell foam)
- Three-dimensional suspension system (Material: 0.8mm Polypropylene board / 3mm open cell foam / PU-coated, water-resistant woven polyester / metallic frame)
- Anatomically shaped, one-piece shoulder straps (Outside: durable polyester twill / Inside: high-density EVA foam [layer A], breathable open cell foam [layer B])
- Load lifter straps
- Stowable hip and sternum straps (Hip strap: Fidlock® / Sternum strap: Nifco® and Duraflex®)
- Contoured, one-piece hip pad (Outside: durable polyester twill / Inside: high-density EVA foam [layer A], breathable open cell foam [layer B])
- Multi-directional air flow tunnels
- Stowable rain cover